Bluhm Cardiovascular Institute Graphics

This binder was intended for heart transplant patients. It features an illustration that became a theme for all the patient education materials.

Patients undergoing procedures less complicated than heart transplants received a comprehensive booklet that explained specific procedures in detail.

A complete patient education booklet, including front cover, interior spreads and back cover.

These inserts offer brief descriptions of specific procedures. They were given to prospective patients in a folder that contained general information about Bluhm Cariovascular Institute.

A fold-out brochure (cover followed by complete spreads). The audience for this brochure was other physicians, including general practioners, familty physicians and internists. This type of brochure is the clinical equivalent of business-to-business communication. It gave information about Bluhm Cardiovascular Institute's facilities, staff, programs and procedures.